Roddey is the Head of Partnerships @ b8ta, where he helps innovative brands, big and small, launch products into b8ta’s 80+ brick-and-mortar stores nationwide. And not just tech products. Roddey establishes partnerships with a wide assortment of brands who want consumers to experience their products first-hand in b8ta’s software-powered stores. When Roddey’s not talking about retail-as-a-service, he’s probably outside playing in the ocean or mountains.