Mr. Cannella started his career at the age of 15 working in the entertainment business, start his first firm at the age of 16. By the age of 18, Mr. Cannella had formed a company that was recognized as the east coast’s premier live event videography and visual design firm. With this early springboard into the entertainment market, Mr. Cannella became a fulltime member of the motion picture industry, where he was employed as a chief lighting technician on commercials, TV shows and major motion pictures. Working in film gave Mr. Cannella a unique view on lighting design which is the hallmark of his design portfolio. During the years Mr. Cannella was involved in the entertainment industry he acquired many industry credentials and certifications. He is proud to be a former member of the industry’s leading union, the International Alliance of Theatrical and Stage Employees (IATSE). Mr. Cannella continues to take part in continuing education opportunities and is a recent recipient of the NCQLP’s Lighting Certified (LC) credential. Mr. Cannella is affiliated with many of the industry’s most recognized working groups and has lectured extensively including visits to Columbia University, NYU, and The Art Institute of Philadelphia to share his unique views on technology and lighting design.