Steve Banfield is CEO of BMW’s ReachNow car-sharing division and a 20-year technology industry veteran. He comes to ReachNow from connected car services provider INRIX, where he was the Chief Marketing Officer. As the largest connected car services provider with products in over 60 countries worldwide, Steve led INRIX into the smart parking market with the acquisition of ParkMe and oversaw the launch of on-street parking prediction solution featuring the BMW i3. Steve has held senior leadership roles at premier technology companies like Sony, Microsoft, Paramount Pictures (Screenlife), Rightside and RealNetworks. Steve has an MBA from the Harvard Business School and received his undergraduate degree in Computer Science from Transylvania University in his home state of Kentucky.