We are proud and happy that IFA 2022 in Berlin was such a great comeback into the post pandemic tradeshow world. After a three-year break, IFA Berlin has made a strong return as the world’s top event for the consumer and home electronics industry. Despite the lockdowns and other restrictions that continue to affect parts of Asia, exhibitors took up more than 80% of floor space at the Messe Berlin fairgrounds, with brands keenly taking up the opportunity to finally reconnect face-to-face with retailers, media and the public.

Overall attendance at IFA 2022 was strong as well, especially considering the ongoing travel restrictions in Asia. Just over 161,000 people came to IFA Berlin during the five days of the show; compared to pre-pandemic years, industry professionals and trade visitors made up a higher proportion of all attendees. Many exhibitors reported an unusually high number of business meetings taking place during the show.

Once again, IFA attracted a strong media presence; more than 2,500 journalists came to Berlin and around half of them were representing international media organizations. So far, media monitoring has identified coverage of IFA 2022 by publications and broadcasters in over 100 countries around the world.

As for CE Week, we have not yet decided on the shape of our show in NYC in the future. However, we do believe that it takes physical events to enable the consumer tech community to come together, share ideas and introduce products that will shape our future. Although we may need to wait just a little longer, we are confident, the IFA Global Event Series will be just as extraordinary as it’s always been.

We invite you to mark your calendars now for IFA Berlin: September 1-5, 2023

Thank you for your continued support.

Please stay healthy and safe!

Best regards,

Alice Schmalzl
COO CT Lab Global Media