Bryan Reimer, Ph.D. is the Associate Director of The New England University Transportation Center at MIT and a Research Scientist in the MIT AgeLab. His research seeks to develop theoretical and applied insight into driver behavior by fusing together traditional psychological methods with big data analytics in computer vision and predictive modeling. His work leverages laboratory experimentation, driving simulation, field testing, and naturalistic study to develop a comprehensive understanding of visual, physiological, and overall performance characteristics associated with how drivers respond to the increasing complexity of the modern operating environment. His work aims to find solutions to the next generation of human factors challenges associated with driver attention management, distraction, automation and the use of advanced driver assistance systems to maximize mobility and safety. He leads the Advanced Human Factors Evaluator for Attentional Demand (AHEAD) consortium, an academic-industry partnership aimed at developing the next generation of driver attention measurement tools, and the Advanced Vehicle Technology (AVT) consortium, an academic-industry partnership focused on developing an understanding of driver use of vehicle technologies including production level automated driving systems. His work is supported by a number of automotive manufacturers, suppliers, insurance, and global technology companies. He is an author of over 180 technical contributions in transportation and related human factors areas. He holds a Ph.D. in Industrial and Manufacturing Engineering from the University of Rhode Island.
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