Elliot Benitez, is a life long entrepreneur. A background in Marketing helped him to identify a need in the marketplace for tortilla consumers. Elliot is an experienced business owner with several years of growing a positive cash flow service company. His upbringing assisted in the development of a product centered around the tortilla eating culture. He hopes to change the way people prepare tortillas at home.
Startup Playbook: From Idea to Availability, Bringing New Products to Market in the Age of Crowdfunding