Jim Sanduski is a long-time consumer electronics industry veteran with over 25 years of experience in business-to-consumer marketing, sales, product strategy and finance. In 2017, Sanduski was appointed president of the newly formed Sharp Home Electronics Company of America (SHCA), a division established to integrate the previously separate divisions of SEMCA (Sharp Electronics Marketing Company of America), SMCA (Sharp Manufacturing Company of America) and SSG (Services and Solutions Group).