Noel Lee revolutionized product categories in the high-end accessory business with speaker and interconnect cables, PowerCenters, headphones and wireless speakers. But the real magic is how he taught CE retailers around the world that selling accessories is critical to profitability in an industry where margins on hardware are disappearing. This program, M4, continues to this day as M6.
In 2008, Lee transformed the portable music industry with the creation and marketing of Beats by Dre headphones. He then taught retailers how to sell them, more than doubling the size of the industry.
Working with Jimmy Iovine and Dr. Dre was a unique and life-changing experience. It resulted in the sale of Beats to Apple for 3.2 billion dollars. Now Lee is leading Monster to recreate the magic again with newer and more innovative products.