Sydney Wiseman is a key Brand Manager for WowWee – playing a significant role in the development, play spec and marketing strategy of new WowWee items. Sydney’s day is spent contributing to and integrating cutting edge R&D and making it viable and marketable for sales. Sydney’s creativity and love for innovative products coupled with her practical experience in the Toy Industry contribute to WowWee product ideation and improvement, as well as reaching the consumer across different markets. Sydney graduated with honours from McGill University in 2011 and was a “rising star” nominee for the 2014 Women in Toys awards.