As vice president of marketing for Pioneer’s Car Electronics Division, Ted Cardenas is responsible for overall brand strategy, sales initiatives, promotional activities and advertising.  He and his team focus on the primary goals of educating consumers about Pioneer’s in-vehicle entertainment, navigation and connectivity solutions, while building excitement and demand that directs them to its retail and distribution partners. His passion for consumer electronics began junior year of high school in 1989, when he started a summer job at Sound and Service in Carroll, Iowa.  There he learned the fundamentals of the car audio business, which evolved into a 20+ year career in the CE industry.