Toshiyuki (Toshi) Ogura is Chief Distinguished Engineer of Sony Visual Products Inc., responsible for R&D strategy for consumer TV products and its ecosystem, specializing and evangelizing new picture quality technologies of 4K/8K and HDR across the industry, impacting everything from content creation and platform technology to client devices such as consumer TV products. Toshi joined Sony in 1983 and experienced several product developments, product design and R&D roles for consumer TVs and digital imaging products. In 2016, Toshi was recognized as one of the “Chief Distinguished Engineers” within the whole Sony group, which is only given to selected Sony engineers with outstanding technical expertise in key technological fields and have made a significant contribution to Sony. In the same year, he received a Sony Outstanding Engineer award for establishing the ecosystem of HDR format, which was loyalty free and later become de fact standard in the industry.